Stretch Insights came to me looking to establish a formal brand identity after operating for some time without one. I worked closely with the founder to develop a professional and cohesive visual presence, starting with a new logo and brand guide. To bring the brand to life, I also created a custom icon set and original illustrations that added personality and clarity to her messaging. Additional deliverables included business cards, stationery, PowerPoint templates, social media headers, and a website—ensuring the brand was consistently and thoughtfully represented across all touchpoints.